You’re a digital marketer and you need to increase website traffic. If you’re struggling with driving traffic to your website, you’re not alone. In a study, 63% of content professionals are challenged to find enough skilled staff in content strategy, which is one of the main drivers of website traffic.
Between writing a new blog post, posting on social media, and strategizing a new email campaign, it’s hard to look back and see what’s driving traffic to your site and what’s not. The following list discusses the factors that will help you increase traffic to your website –
Ranking higher in Google will increase organic traffic to your site. At HubSpot, we do this using the topic cluster model. Google favours sites that are known to be experts on the topic they are writing about. Seen as an expert, you can create a column, which is essentially a long blog post that covers all aspects of a topic in a comprehensive manner. Then, you write “cluster content,” or supporting blog posts, targeting long tail keywords that show you’ve covered a topic thoroughly. Focusing on long-term traffic will help you rank higher in search engines.
Although organic social media is not a new strategy, it is still something that marketers should pay attention to. In addition to posting on social media platforms, you can use Instagram Stories, Live Video, IGTV or Facebook Messenger. The key to organic social media is being an early adopter of new features. For example, Facebook released an automated lead generation feature in Messenger, which allows businesses to create an automated chatbot experience within Messenger to link to content offers on your site. This is a great feature to send traffic to your website.
Although short-tail keywords are often searched for more frequently. Targeting long-tail keywords, on the other hand, gives you a better chance of ranking higher for specific queries for your products and services, and higher rankings mean more traffic. Also, as search engines and voice search capabilities increase, people are using more specific phrases to search online. There are many free tools available to help you find keywords, such as WordStream.
Sending regular newsletters and promoting offers via email is a great way to keep in touch with your customers. It can help you get traffic to your website. Provide useful information and links to pages on your website where they can learn more, such as blog posts. Just make sure you don’t constantly bombard your readers with emails. Email bombardment will cause your subscribers to disengage with your emails, and may even unsubscribe.
With Google Ads, you can get your website to appear at the top of search results for specific keywords. When a query is entered using those keywords, Google looks at all accounts bidding on those keywords and displays and ranks the paid results by ad quality and relevance. Paid search results appear first, at the very top of the results pages This type of exposure is a great way to generate more traffic to your website by qualified visitors.
Having an industry influencer post a blog on your site or turn an interview with them into a blog post can help drive traffic through organic search and promotion through that influencer to their audience. This can help add more variety to your content and show your audience how active you are. Alternatively, you can ask the influencer to mention your business in his own review or round-up post. You can be a guest blogger. Identify complementary businesses in your area whose audience is relevant to your business. You can contribute a post to their blog with a link back to your website. Make sure your content is relevant and useful to their audience so it’s an equal exchange.
Since one of Google’s ranking factors is how fresh the content is, it’s also a good idea to update your website content regularly. Do this daily if possible. This can cause users to keep coming back to your site. If they know there’s something new to discover, they’ll definitely come to your site to find out what it is.
Use your website for your own forum, where you invite people to discuss more than just your brand and your products. Make it a respectful community where people can talk about topics relevant to your work. It’s by giving people something to come back to, that drives traffic to your site. Active forums always have a new discussion or new response. You can include notifications to actively entice people. Forums generate more unique content. This content is already optimized for your customer’s voice, because it comes directly from them.
Affiliate marketing works when companies pay affiliates to promote their products. Affiliates earn a percentage of the revenue from each sale they refer. Often, these sales come through website traffic. Maybe the affiliate is a blogger or social media influencer who posts a link with their referral or tracking code. Every time someone makes a purchase with that code, you pay an affiliate fee.
Google’s local algorithm provides local results. Make sure you use it to your website’s advantage. Local search engine rankings enable your website to be found when someone searches for local services in their geographic area. For example, if you want your TV repaired and live in Kolkata, you can type “TV Repair in Kolkata” in a search engine by increasing your local search reputation, you can collect local businesses from neighbouring areas. Clients can submit a testimonial online to discuss their positive experience with your brand, making your business look credible.
