A new business with a new domain and website does not get ranked organically on the search result pages easily. So, Google Ads is used to rank on preferred keywords and drive traffic to new websites. When you see an ad on a Search Engine Result Pages, it’s probably a Google ad campaign. The marketing world has changed dramatically in recent years and Google Ads is one platform that is driving this transformation. With Google Ads, a company pays to show its customers ads that are relevant on Google Search and Maps. It is a pay per click platform that helps business owners or marketing professionals to advertise their brands on the web. By advertising here over 259 million unique visitors can see your ad and there’s no denying that the platform can help you reach your goals. Take a closer look at why your business should be using Google Advertising—


  1. Generates leads:

There is no alternative to Google Ads for lead generation. Your campaign, if set up correctly, has the potential to send highly targeted leads to your website or other online properties. Google Ads allows you to focus on people who are searching for what your business offers. You can refine your searches so that only those who want to get your services through this platform are flocking to your websites. It is often seen that the leads from Google ads are of high quality compared to organic traffic.


  1. A flexible marketing platform:

Those who use Google Ads regularly will tell you that it is a very flexible marketing platform. It is suitable for most of the businesses. You can turn internet traffic on and off using this system. It is compatible with other marketing platforms and software systems. You can easily modify campaigns to focus on specific types of online users.


  1. High return on investment:

Google Ads pays you only for ads that people are interested in. Once you optimize your Google Ads campaign, you can get a high return on investment, which may not be possible with other marketing strategies. It will take time for you to find out which method is right for your business. You need to continuously track the campaign. Google Ads is very transparent and the necessary information is readily available. When you find the areas of your campaign that give a good return on investment, you can focus your efforts and budget on those areas. Invest in campaigns that will pay off in the future.


  1. Quick & transparent results:

Google Ads is known for delivering quick, straightforward campaign results.

Analysing your campaign progress is easy as the dashboard gives you all the information related to each campaign. These features make Google Ads a very transparent and intuitive system.


  1. Highly targeted and attractive:

Google constantly aims to improve their ads as it is now one of their primary streams. The more attractive and enticing ads Google can create, the more revenue it earns.


  1. Levelling of competition:

One of the biggest advantages of Google Ads is the levelling of competition. Companies advertising there need to optimize their ad rank and ad quality to have a chance of getting the most wanted ad spots. Smaller companies with higher scores will achieve more top rankings for their ads if their campaigns and landing pages are properly optimized.


  1. Cost effective:

Compared to traditional advertising, Google ads if run smartly can cost you much less. There are some techniques that are used to make it a budget-friendly platform like adding negative keywords, optimizing ad copy, adding exact and phrase match, and many more. You can reach your target audience with a little amount.


  1. Target Audience:

The best thing about Google ads is you can target a specific type of audience which makes it highly preferred option. You can select demographics and location to target.


  1. Remarketing:

People who already visited your website can be advertised with Google ads easily. This makes this platform unique and powerful. So, if you think that your website traffic is not converting then give them offers by retargeting ads.


  1. Tracking:

You can track your audience easily means those who have visited your website by clicking your ads on Google. You can know what they are looking for, from where they came, and many more things. You can connect your Google Ads with Google Analytics for in-depth tracking.


Every day every organization is using more and more advertisements. Being constantly aware of and monitoring results from your digital marketing campaign is the only way to stay in the slipstream of innovation and stay ahead of your competition with your own marketing cloud inspiration.