WordPress is an open-source content management system that enables you to build websites on it. In fact, it is the most widely used CMS in the world, occupying more than 76.4% of the CMS market share. WordPress competes with Wix, Squarespace, Joomla, Drupal, Magento, Weebly and more. There are many competitors though. None of these competitors even come close to the market share of WordPress.

Some of the advantages of WordPress are discussed below–

  1. Easy to install:

WordPress is perfect for both very newbies and experienced professionals. For both parties, WordPress is extremely easy to setup and install. It comes down to one-click installation that requires no coding.

  1. Effective and cheap:

You can get WordPress for free!  Really – free! Even if you choose a paid version, they cost a few dollars here and there but the total cost of using the WordPress platform will probably be less than $100. It is extremely cheap compared to other options.

  1. It is search engine and SEO friendly:

Another advantage of WordPress is that it is designed with search engines and SEO in mind. Most people never create a website for themselves, they want to share their content and work with the world! To do this, you need an SEO-friendly site. Your website should be easy for search engines like Google, Yahoo. With WordPress, it comes built-in. You can get a lot of search engine traffic to your site in the long run.

  1. HTML editing or FTP software is not required:

WordPress is a self-contained system. HTML editing software such as Adobe Contribute or Dreamweaver is not required. You can post a new page or blog, format text, upload images and edit them without the need for additional HTML or FTP software. You can also upload documents, video files, image galleries, etc

  1. It’s mobile-responsive:

Your website needs to be mobile friendly. More than half of all web traffic worldwide and nearly 40% of US-based web traffic now comes from mobile devices. Every type of content included on your site—images, text, reviews, videos, product catalogues—must load quickly and display correctly on mobile devices. A mobile-optimized WordPress theme ensures that your content looks right on mobile devices. Together, WordPress tools and plugins use your content to create the best experience for your smartphone-wielding site visitors.

  1. Opportunities to display customer reviews:

Your web content is not limited to posts and media created by you and your team. Your customers can (and hopefully will) create content for your site, too also known as UGC. The most valuable customer-generated content is reviews, as we now mostly check reviews before making any decisions.

Embedding customer reviews on e-commerce websites can keep visitors on your site while they do their research. There is a free version of the WordPress plugin WP Review that lets you choose your rating system, color, language, and design. This plugin also supports Google Rich Snippets so your review boxes can display beautifully in search results.

  1. It offers security:

WordPress is known for being loosely secure. Over the years, only a few security measures have been put in place for WordPress, compared to any other website management system. But there are some essentials you need to ensure your safety.